London, consistently voted as one of the world’s most popular destinations, packed full of landmark buildings, world class tourist attractions, restaurants offering cuisine from around the globe and, for over three decades, The London’s New Year’s Day Parade (more fondly known by Londoners as LNYDP). Running alongside the parade is the LNYDP concert series and the Grand Finale of the London International Choral Festival performed in internationally acclaimed music venues across the nation’s capital.
Destination Events, in partnership with PBS, BBC Radio London, London Live, LIVENow and Telenet Global Logistics have all come together every year to produce a wonderful series of indoor and outdoor performances, culminating in the spectacular London’s New Year’s Day Parade which starts at 12 noon, January 1st, on Piccadilly.
A far cry from the inaugural parade in 1987 with 2,000 performers, LNYDP attracts over 10,000 participants from the USA, UK, Europe and beyond to delight our street audience of over 500,000 and our TV audience, which reaches more than 500,000,000 annually.
An important part of LNYDP is our fundraising for London Charities. Since the beginning we are proud to announce that we have raised or donated more than £2M for London Charities, through the London Borough Competition.