London boroughs that entertained the World on New Year’s Day have been urged to ‘take a bow’ by the man who stages the turn of year tradition.

More than 500,000 people packed the streets of the West End to watch London’s New Year’s Day Parade which was hailed as the biggest and best in its 34-year history.

The globally renowned street spectacular was screened live by hundreds of TV stations across the World attracting an audience of many tens of millions.

Volunteer judges at each parade commentary position, supplemented by an independent adjudication panel assembled by Founding Patron Roger Bramble, rated all borough entries on a range of criteria entertainment value, effort, relevance to the theme and visual impact.

The top ten boroughs shared a prize pot of £65,000.

At a special reception and prize ceremony on Saturday it was revealed that London Borough Competition was won by Brent – winning £10,000 for the Mayor’s chosen charity the Sickle Cell Society and Jason Roberts Foundation

The stunning entry, entitled ‘The Magic of Brent 2020’

was created by, Mahogany Carnival Design, which featured dozens of young dancers

Bob Bone, Co-Founder and Executive Director of Destination Events, which owns and runs the parade said:

“Take a bow Brent – take a bow London!

“We had some wonderful entries this year – the best to date in my opinion. It was a close-run thing, but Brent were worthy winners.

Second place went to Richmond winning £9,000 for Homestart & Otaker Kraus Music Trust.

Richmond’s entry was supported by ‘The Poppy Factory’, which is where Remembrance Poppies are manufactured and distributed.

The Poppy Factory employs a diverse range of people including many with mental and physical disabilities, including wounded veterans.

Together with the Young Set Dance Group, Richmond’s entry aimed to promote Richmond’s lust for life and the many achievements its local charities continue to make through adversity.

Other groups supporting the borough entry include Richmond Brass Band, The Horses & Carriage – Operation Centaur located within the Royal Park Service, providing therapy for horses and White Rabbit Drama.

Third place went to Sutton (last year’s winners) winning £8,000 for Oaks Way Seniors Centre & Sutton Vision. Sutton also won the online ‘People’s Poll’ winning a further £2,000!

Fourth place went to Wandsworth winning £7,000 for Putney & Roehamption Boxing Club, Battersea Cats & Dogs Home and the Alzheimer’s Society.

Fifth place went to Barnet winning £6,000 for Cherry Lodge Cancer Care & Home Start

Bob Bone said: “What a day we had – we have been getting plaudits from across the Capital and around the World.

“London was a glittering star on January 1st – it never fails to shine for the parade – and this year was no exception.”

The parade’s theme was ‘London Loves Life’.

Bob went on to say: “London certainly showed just how much it loves life – and in turn the World has shown just how much it loves London.”

More than 8,000 performers, including entries from sixteen London boroughs, took three and a half hours to parade along the route.

Other borough winners were:

Barking & Dagenham, Merton, Lewisham, Harrow and Croydon which all received £5,000.

Ealing, Hackney, Haringey, City of Westminster, Enfield and Redbridge received honourable mentions.

FURTHER INFORMATION FROM DAN KIRKBY 07785 392735 [email protected]