London Back in Global Spotlight



London’s New Year’s Day Parade is bursting back to entertain the World on January 1st, 2023 – harnessing all the joy, energy and pride generated by Her Majesty’s Jubilee celebrations.

The globally renowned street spectacular makes a hugely popular return to the heart of the West End of London – and will be shown in its entirety on network television across the USA and beyond.

Pop legends, Scouting for Girls, are among the 8,000 performers preparing for the ultimate party, which will feature: entries from around 20 London boroughs, numerous street performers, 24 marching bands and a thousand cheerleaders from the USA.

Parade Co-Founder Bob Bone said:” We did everything in our power to keep the plates spinning when we were prevented from giving London its much-loved New Year’s celebration.  There were times when we wondered whether the event would survive at all, but here we are alive and thriving. We are euphoric to be doing what we do best.”

Artistes, performance groups, interesting acts of all shapes, sizes have been sought and selected to entertain London and the World.

Giant helium inflatables, choirs, pop and rock acts, acrobats and much more join the pomp, circumstance and ceremonials associated with the event.

Many Londoners noted that this summer’s right royal events, – a heady mix, involving performers community groups and headline acts – were derivative of the turn of year tradition.

Hundreds of thousands of spectators will fill the iconic 2-mile route for the first time since January 2020, when public health restrictions prompted organisers, Destination Events Ltd to devise a studio based show (in 2021) and a static outdoor event in 2022.

The parade, which will be shown live on TV in London, the USA and across the World, will be one of the biggest and best in the parade’s history, which now spans five decades.

Parade Director, Joe Bone said: “The jubilee celebrations showed the World how to have fun again – and boy do we need a smile back on all our faces after the last couple of years.

“New Year’s Day is going to be party time and we want as many people as possible to enjoy it to the full.”

With London crying out for a return of foreign tourism, the parade is already proving to be a massive shot in the arm for the local economy – with no less than 4,000 talented young Americans signed up to perform.

The event, which raises much needed funds for mayoral charities, remains free, for the vast majority of the street audience but tickets for three and a half thousand grandstand and VIP seats go on sale on August 1st at