LNYDP 2022 – A GLOBAL MEDIA SENSATION

We kept the ‘plates spinning’!

They said it couldn’t be done, due to all the hurdles, barriers, and bumps in the road, that have been placed in all our ways over the last two years.

But we Londoners are made of stern stuff – and upheld the spirit of the West End and ensured that the ‘show did go on’.

LNYDP sent a New Year’s message to the World that it was indeed open for business, thanks to Destination Events, the team behind London’s New Year’s Parade.

The spectacular two and half hour ‘arena show’ held in Waterloo Place on January 1st was a wonderful shop window for overseas viewers thinking about making a foreign trip this year.

Here’s how the stats stacked up:

    • 15,000 news organisations affiliated to Associated Press we supplied the event live
    • 500 global broadcasters received the event from Reuters TV
    • 176 US TV stations screened the event live
    • 167,000 viewers watched live on London Live

LNYDP 2022 may have looked a little different from the usual turn-of-year-tradition, but it represented an important milestone.

Joe Bone, Executive Director of London’s New Year’s Day Parade said:

“The ‘show went on’ and we gave London and the World a day to remember.

“It wasn’t a full-blown parade, that will return in 2023, but it was an important steppingstone on the road back to normality.”

The event featured an eclectic mix of musical acts, cultural and community groups and some ‘firecracker’ moments. As ever the event reflected the extraordinary diversity of the city that it serves.

For those that missed it – the entire event is available to view at www.lnydp.com

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