London’s new year’s day parade a global media phenomenon. Global media interest in London’s New Year’s Day Parade is intense.

The facts & figures:

  • LNYDP is shown live on Television in the UK on the Sky and Freeview platforms
  • Highlights of LNYDP are screened in the UK on the Sky and Freeview platforms
  • LNYDP is featured in news bulletins on more than 500 TV stations globally
  • Parade organisers beam the entire event live coast to coast in the USA – allowing networks and local stations to show the event live, pre-recorded or for news access without charge
  • Recent parades have been featured on Fox, CNN and dozens of stations across the USA • The estimated number of people watching on television (live, recorded or news related) is in excess of 200m
  • BBC London 94.9 is LNYDP’s official Media Partner • LNYDP is streamed live on the internet
  • LNYDP generates more than 500 newsprint stories in the UK each year
  • more than 9m hits in December and January alone
  • LNYDP is featured on millions of news and entertainment sites at the turn of the year