BLOCKBUSTER PARADE PARTNERS WITH BFI

LNYDP Celebrates Movie Magic

London’s New Year’s Day Parade, which is set to celebrate the magic of the movies, is partnering with Britain’s lead organisation for film the BFI (British Film Institute), for its 2017 event.

The forthcoming parade, a turn of year tradition, which has the theme ‘Lights, Camera, Action,’ has partnered with the BFI to pay homage to the art form – and show London in all its glory to the World.

The BFI supports British film and filmmakers, nurtures new and emerging talent, looks after the BFI National Archive, has a unique cinema venue at BFI Southbank and recently held the 60th BFI London Film Festival, amongst many other activities.

Bob Bone, Executive Director of LNYDP said: “London is well and truly ready for its close up.

“This is a very fitting collaboration – the World’s biggest parade partnered with the most prestigious champion of British film. We are delighted to welcome them aboard.”

The parade will showcase films of London from over a century with archive footage from the BFI National Archive.

The films show iconic London sites along the parade route, including Trafalgar Square as early as 1910 in London Street Scenes – Trafalgar Square and Mass Meeting of Suffragettes and Westminster in 1944 in Around Big Ben. Pearly Kings and Queens in 1914, from the BFI’s Britain on Film project will also be showcased. The films will all be available to view online via BFI Player and the BFI’s You Tube channel

These films will feature in the event’s live TV show to be shown in the UK and around the World and be projected on to four giant screens along the route. Alongside the archive films there will be exclusive footage from the star studded red carpet at this year’s BFI London Film Festival’s opening night gala of London born and bred director Amma Asante’s United Kingdom, featuring interviews with David Oyelowo and Rosamund Pike, alongside BFI CEO Amanda Nevill.

More than 8,000 performers from numerous nations are due to take part in the three and a half hour event – which fills the West End of London with music, culture and colour.

Many of the entries pay a nod to some movie greats including: Jurassic Park, Ghostbusters, The Italian Job, Mary Poppins and Star Wars.

The 2.2-mile route – from the Ritz Hotel to Parliament Sq via Piccadilly Circus, Regent Street St. James, Trafalgar Sq and Whitehall, passes some of London’s most iconic buildings.

More than 500,000 spectators are expected to attend the event – with many millions watching on live TV, computers and handheld devices around the World.

Sixteen London boroughs have already started planning their entries, which will involve groups and societies from their local communities and will be joined by marching bands, cheerleaders, horses and historic vehicles and much more.

The parade features giant inflatables towering above the streets, some more than 60 feet high.

LNYDP has raised millions of pounds for charities across the Capital – and is estimated to generate more than £90m in revenues for London.

The BFI joins a great group of parade partners including BBC London 94.9, The Corinthia Hotel London, the London Mayors’ Association, Conn-Selmer and the City of Westminster.

 

FURTHER INFORMATION FROM DAN KIRKBY 07785 392735

dan@lnydp.com

www.lnydp.com

 

ABOUT THE BFI

The BFI is the lead body for film in the UK with the ambition to create a flourishing film environment in which innovation, opportunity and creativity can thrive by:

  • Connecting audiences to the widest choice of British and World cinema
  • Preserving and restoring the most significant film collection in the world for today and future generations
  • Championing emerging and world class film makers in the UK – investing in creative, distinctive and entertaining work
  • Promoting British film and talent to the world
  • Growing the next generation of film makers and audiences

The BFI is a Government arm’s-length body and distributor of Lottery funds for film. The BFI serves a public role which covers the cultural, creative and economic aspects of film in the UK. It delivers this role:

  • As the UK-wide organisation for film, a charity core funded by Government
  • By providing Lottery and Government funds for film across the UK
  • By working with partners to advance the position of film in the UK.

 

Founded in 1933, the BFI is a registered charity governed by Royal Charter.

The BFI Board of Governors is chaired by Josh Berger CBE.

 

ABOUT THE BFI NATIONAL ARCHIVE

The BFI National Archive was founded in 1935 and has grown to become the one of the largest and most important collections of film and television in the world with over 180,000 films and 750,000 television programmes. For over 80 years the BFI has been an international leader in film preservation and guardian of Britain’s unparalleled film and TV heritage. The BFI is an innovator in presenting films to audiences in new and dynamic ways, from cinemas to film festivals, outdoor events to online video-on-demand. At the heart of all its activities is the BFI’s central aim to ensure that everyone in the UK has access to the widest possible range of film and their own film heritage.

That heritage includes all time great British directors Alfred Hitchcock, David Lean and Powell and Pressburger; and the rich vein of documentary filmmaking, in which Britain led the world, including the lyrical work of Humphrey Jennings. The archive also boasts a significant collection of filmmakers’ papers as well as extensive stills, posters and production and costume designs along with original scripts, press books and related ephemera.

Expert teams undertake the time-consuming and complex task of restoring films at the BFI John Paul Getty Jr Conservation Centre in Hertfordshire. The BFI’s most precious film materials are kept in optimum conditions in the world-leading Master Film Store in Warwickshire.

 

ABOUT BFI PLAYER

BFI Player is a ground-breaking video on demand service which offers a uniquely diverse range of films, from the latest releases to the rarest silent cinema classics, giving UK audiences a rich and rewarding digital film experience. The Britain on Film collections are accessible through the BFI Playerhttp://player.bfi.org.uk/britain-on-film